Passive income is the holy grail of financial freedom, and one of the most effective ways to achieve it is through affiliate marketing. If you’re using Hugo CMS for your website, you can automate the management and insertion of affiliate links to create a steady stream of income with minimal intervention. Here’s how to do it.

Step 1: Create a Shortcode

First, define a shortcode to handle your affiliate links. Create a file named affiliate.html in the layouts/shortcodes directory with the following content:

<a href="{{ .Get "link" }}" target="_blank" rel="noopener noreferrer">
  {{ .Get "text" }}

Step 2: Use the Shortcode in Your Content

Next, use the shortcode in your content files like this:

{ {< affiliate link="" text="Buy Now" >} }

This allows you to easily manage your affiliate links from a single point.

Add a JavaScript script to your static/js directory to insert affiliate links based on keywords:

document.addEventListener('DOMContentLoaded', () => {
  const keyword = 'example';
  const link = '<a href="">Buy Now</a>';
  document.querySelectorAll('p').forEach(paragraph => {
    if (paragraph.innerText.includes(keyword)) {
      paragraph.innerHTML += ` ${link}`;

Link the JavaScript in your Hugo template:

<script src="/js/affiliate.js"></script>

Step 4: Automate API Integration

Use an API to dynamically fetch affiliate links and insert them into your content:

  .then(response => response.json())
  .then(data => {
    data.forEach(product => {
      const link = `<a href="${product.url}">${}</a>`;
      document.querySelectorAll('p').forEach(paragraph => {
        if (paragraph.innerText.includes(product.keyword)) {
          paragraph.innerHTML += ` ${link}`;

By implementing these steps, you can effectively manage and automate affiliate links on your Hugo site, maximizing your passive income potential with minimal ongoing effort.

Stay tuned for more tips on optimizing your website and achieving financial freedom!