SEO refers to the steps taken to increase a page’s ranking in organic search results on Google and other search engines. Using specific and relevant tags and categories can help search engines better index your website’s content.

Websites benefit from using categories, which are broad groups of material that assist readers navigate the site and get an overview of the subjects covered. Some examples of categories you may use for a technology-focused blog are “smartphones,” “laptops,” and “gadgets.”

In contrast, “tags” are more narrowly descriptive identifiers that may be applied to specific content items. Use the terms “smartphones,” “Apple,” and “mobile technology,” for instance, to categorize a blog article about the latest iPhone.

In order to improve your SEO, you should:

  1. Do not generalize; instead, use language that are applicable and precise: Select appropriate labels that explain the information shown on your site. This will increase your site’s or piece of content’s visibility in search results by letting search engines know what it’s about.

  2. Use popular and relevant keywords: Get out what people are typing into search engines to find material like yours, then include those terms into your site’s tags and categories. Increased visibility in search results for the targeted keywords is the consequence.

  3. To assist search engines comprehend the structure of your material, use the same naming pattern for categories and tags across your site. Make sure that phrases like “smartphones” and “mobile technologies” appear consistently throughout your site if you choose to categorize and tag them respectively.

  4. Too many categories and tags might make it harder for search engines to index your site’s content, so keep the amount of these elements to a minimum. Pick a small number of well-defined categories and tags to use instead.

Your website or content’s visibility in search engines can be enhanced by adhering to these standards and making use of SEO-friendly categorization and tagging.